White Elephants? Tourism in Montenegro

By Rob Packer

In southeast Asia when a subject overstepped the mark, the king sometimes gave him a white elephant, a holy animal requiring elaborate care and a ban on paying its way by working; in most cases, this “gift” bankrupted the recipient and the term white elephant has come into the English and French languages to mean something that is very expensive to maintain with very little gain. The term doesn’t exist in all languages and certainly doesn’t in Serbian: one of the real estate agencies I saw in Budva was called Bijeli Slon, which means White Elephant. Not exactly what Montenegro’s government has in mind as it develops its tourism infrastructure at breakneck pace.

White elephants on the Montenegrin coast.

Budva's harbour: count the yachts.

Montenegro is often touted as an “undiscovered Mediterranean jewel” Read more of this post

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